Thursday, March 7, 2013

So, I'll Be Able to Buy a New Oldsmobile in 2032?


This a supplement to the blog I wrote last night in which I talked about how much trouble Demolition Man had securing a brand partner because of their violent film. Since Demolition Man is such a great film, I wanted to examine a few of the things they didn’t get right.



One Please!
First of all, General Motors was a huge brand partner with this film. The General provided a lot of futuristic cars for this film. The Ultralite which is pictured here was a concept car for GM, and was featured in several other films, including Bicentennial Man. At the time, the General had several brands that aren’t around today. Keeping in mind that this film takes place in 2032, or the future if you will, there was something they definitely got wrong. At one point in the film, in the underground society, three of the main characters find a mint condition 1970 Oldsmobile 442. (One of my favorite cars ever!) Through use of some sort of makeshift elevator, the Classic Olds is thrust through the floor of an all new Oldsmobile dealership. The Oldsmobile brand was shutdown in 2004. That is 28 years before this movie takes place. I wish they weren’t wrong about the brand in the future, they had some great models.


Who has more rubber, Sly or the car?
Of course, the Filmmakers couldn’t really see the brand shutting down a decade after the film was made. Of course they should have suspected something when all Oldsmobile cars shared platforms and body styles with 5 other makes. However, the one thing the filmmakers should have realized is that there is no way Taco Bell would be the only restaurant in the future. At the time Demolition Man was made, Taco Bell was owned by Tricon Global (Now Yum Brands). Tricon global also owned KFC and Pizza Hut. If Taco Bell is the only restaurant to survive the Franchise Wars wouldn’t their parent companies other brands have survived as well? And honestly, out of the three brands Tricon Global Owned, I’m pretty sure Pizza Hut or KFC would have fared a little better than Taco Bell. In fact, in international versions of the film, Pizza hut is used as opposed to Taco Bell because at the time, there were fewer international Taco bell locations.

Anyway, this was all in fun. Just a few little observations about this film I love so dear. Maybe I am wrong and Oldsmobile is brought back from the dead. (It happened to Family Guy.) If so, I better start saving money now for my all new 2032 Olds 442.

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